Robert "Wolfman
Jack" Smith
Robert Weston Smith, known as Wolfman Jack was an American disc
jockey.
Robert Weston Smith was born in Brooklyn on January 21 1938, the second child of Anson Weston Smith and Rosamund Smith. The Smith Family lived in a stylish townhouse at 680 West End Avenue. His sister Joan was ten years older. While just a child she served as a model and hostess at the Golden Globe Awards. Later she would win "Miss Stardust" in a beauty contest.
Weston was a smart business man and talented writer. At one time he had almost been a millionaire only to see most of it disappear with the crash of the stock market in 1929. A driven man Weston struggled to regain what he once had. At first he sold shoes but would later at a magazine called the Financial World as well as the Wall Street Journal/. Financial struggles along with Weston's obsessive working eventually Bob's parents to divorce. Each married others that weren't as right for them as each other set Bob up for many conflicts with their new mates would ultimately turn Bob into what then called a juvenile delinquent.
They lived on 12th Street and 4th Avenue in the
Park Slope section. His parents divorced while he was a child. To
help keep him out of trouble, his father bought him a large
Trans-Oceanic radio, and Smith became an avid fan of R&B
music and the disc jockeys who played it, including
"Jocko" Henderson of Philadelphia, New York's "Dr.
Jive" (Tommy Smalls), the "Moon Dog" from
Cleveland, Alan Freed, and Nashville's "John R."
Richbourg, who later became his mentor. After selling
encyclopedias and Fuller brushes door-to-door, Smith attended the
National Academy of Broadcasting in Washington, D.C. After he
graduated in 1960, he began working as "Daddy Jules" at
WYOU in Newport News, Virginia. When the station format changed
to "beautiful music", Smith became known as "Roger
Gordon and Music in Good Taste". In 1962, he moved to
country music station KCIJ/1050 in Shreveport, Louisiana, as the
station manager and morning disc jockey, "Big Smith with the
Records". He married Lucy "Lou" Lamb in 1961, and
they had two children.
In 1963, Smith took his act to the border when the Inter-American
Radio Advertising's Ramon Bosquez hired him and sent him to the
studio and transmitter site of XERF-AM at Ciudad Acuņa in
Mexico, a station whose high-powered border blaster signal could
be picked up across much of the United States. It was at XERF
that Smith developed his signature style (with phrases like
"Who's this on the Wolfman telephone?") and widespread
fame. The border stations made money by
renting time to Pentecostal preachers and psychics, and by taking
50 percent of the profit from anything sold by mail order. The
Wolfman did pitches for dog food, weight-loss pills, weight-gain
pills, rose bushes, and baby chicks.
XERB was the original call sign for the border
blaster station in Rosarito Beach, Mexico, which was branded as
The Mighty 1090 in Hollywood, California. The station boasted
"50,000 watts of Boss Soul Power". It was located only
ten minutes from the TijuanaSan Diego border crossing. It
was rumored that the Wolfman actually broadcast from this
location during the early-to-mid-1960s. Smith left Mexico after
eight months and moved to Minneapolis, Minnesota, to run station
KUXL. Even though Smith was managing a Minneapolis radio station,
he was still broadcasting as Wolfman Jack on XERF via taped shows
that he sent to the station. Missing the excitement, however, he
returned to border radio to run XERB, and opened an office on
Sunset Boulevard in the Los Angeles area in January 1966. The
Wolfman recorded his shows in Los Angeles and shipped his tapes
across the border into Mexico, where they would then be beamed
across the U.S. It was during his time broadcasting on XERB that
Smith met Don Kelley, who became his personal manager and
business partner for more than 20 years. It was Kelley who saw
the potential for Wolfman Jack to become more than a radio
personality. Kelley started to work on a strategy to transform
Smith from a cult figure to a mainstream entertainer in film,
recordings, and television. He promoted Smith to the major media
and formed enduring relationships with key journalists.
In 1971, the Mexican government decided that its overwhelmingly
Roman Catholic citizens should not be subjected to proselytizing
and banned the Pentecostal preachers from the radio, taking away
80 percent of XERB's revenue. Smith then moved to station KDAY
1580 in Los Angeles, which could only pay him a fraction of his
former XERB income. However, Smith capitalized on his fame by
editing his old XERB tapes and selling them to radio stations
everywhere, becoming one of the first rock and roll syndicated
programs (as the tapes began to age, they were eventually also
marketed to oldies stations). He also appeared on Armed Forces
Radio from 1970 to 1986. At his peak, Wolfman Jack was heard on
more than 2,000 radio stations in 53 countries. He was heard as
far off as the Wild Coast, Transkei, on a station based there,
Capital Radio 604. In a deal promoted by Don Kelley, The Wolfman
was paid handsomely to join WNBC in New York in August 1973, the
same month that American Graffiti premiered, and the station did
a huge advertising campaign in local newspapers stating that the
Wolfman would propel their ratings over those of their main
competitor, WABC, which had "Cousin Brucie" (Bruce
Morrow). The ads proclaimed, "Cousin Brucie's Days Are
Numbered", and thousands of small tombstone-shaped
paperweights were distributed that said, "Cousin Brucie is
going to be buried by Wolfman Jack." After less than a year,
WNBC hired Cousin Brucie, and Wolfman Jack went back to
California to concentrate on his syndicated radio show, which was
carried on KRLA-Pasadena (Los Angeles) from 1984-1987. He moved
to Belvidere, North Carolina, in 1989, to be closer to his
extended family. In the 80s, he did a brief stint at XEROK 80,
another border blaster station that was leased by Dallas
investors Robert Hanna, Grady Sanders, and John Ryman. Ryman then
moved Smith to Scott Ginsburg-owned Y95 in Dallas, Texas. Film,
television, and music career.
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In 1973, he appeared as himself in George Lucas's
second feature film American Graffiti. Lucas gave him a fraction
of a "point", the division of the profits from a film,
and the extreme financial success of American Graffiti provided
him with a regular income for life. He also appeared in the
film's 1979 sequel More American Graffiti, though only through
voice-overs. In 1978, he appeared as Bob "The Jackal"
Smith in a made-for-TV movie Deadman's Curve based on the musical
careers of Jan Berry and Dean Torrence of Jan and Dean. Smith
appeared in several television shows as Wolfman Jack, including
The Odd Couple, What's Happening!!, Vega$, Wonder Woman,
Hollywood Squares, Married... with Children, Emergency!, and
Galactica 1980. He was the regular announcer and occasional host
for The Midnight Special on NBC from 1973 to 1981. He was also
the host of his variety series The Wolfman Jack Show, which was
produced in Canada by CBC Television in 1976 and syndicated to
stations in the US.
On July 1, 1995, Smith died from a heart attack at his house in
Belvidere, North Carolina, shortly after finishing a weekly
broadcast. He is buried at a family cemetery in Belvidere.